The channel coverage type are often forced to use large sales team sea tactics, channel layer at least to the county level, and even local market sales to retailers and consumers, high margin, high cost of sales, net profit in general.
Customer relations and administrative resources, often require the management team especially the responsible person of the enterprise to invest a lot of energy to maintain the relationship, mainly take the following strategy in product development, the quality of the products get on the line.
| Thiourea |
Trend: with the specialization of land circulation of farmers to improve the proportion of dealers rely solely on the product itself, the lack of competitiveness, and dealer iteration and standardized operation, channel of resource-based enterprises, especially after the two kinds of enterprise upgrades, channel coverage enterprises in product developers put resources to enhance the competitiveness and development. Large space.
3 marketing oriented
The whole company to marketing as the main orientation, followed by hot components and hot concept marketing planning and promotion, technical, formulation, preparation process and application technology are often become the concept of planning and promotion.
The concept of marketing promotion or marketing strategy, channel strategy is very flexible and can often play a good short-term effect; usually because the product no essence of innovation and technical support, product life cycle is short, have to push the new year.
Trend: with the rational consumption of professional growers increased, visual fatigue and dealers, simple marketing oriented enterprises, the prospect is not optimistic.
4 market segmentation technology brand
| Thiourea dioxide |
Focus on market segments, the key technology in deep going and help users get the results, using word-of-mouth to create brand and technology brands, products usually have higher purchase rate, but also has higher product margins.
The main products are usually application technical requirements higher, longer period of early development and accumulation of technology, technology development and technology dissemination price is also larger. Because of the high in the user’s brand trust of dealers, lower dependence on the capital turnover rate is higher. The disadvantage is the focus of market segments, enterprises tend to be small.
Trend: the real brand enterprises, has a good brand awareness and trust, sustainable development, and the pesticide market of small giant enterprises more such opportunities.
The 5 type of unfair competition
By increasing the content and enhance the effect of adding invisible components; or by playing with the concept of marketing, and even false and exaggerated publicity sales; or through tax evasion, illegal waste treatment to reduce the cost of unfair competition means to obtain profit.
These companies usually have better local government relations, small scale enterprises, flexible business strategy.
Trend: with the increasingly strict norms of national policy, and further promote the anti-corruption, as well as the local government of the non GDP single index transformation, the development of space more and more small; if you can not achieve effective transformation, will be eliminated by the industry.
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